A social media audit is the process of evaluating the overall performance of your social presence. I believe that creating digital marketing audits for your potential clients is … Maybe it’s a new client and you need to start with a list of improvements that they can make. Put in the time to analyze it line by line to ensure you’re not skipping any important details. Now, if you think doing a Facebook social media audit will be difficult task, think again. Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit. Facebook Ad Performance Overview. A social media audit doesn’t have to be long or tedious. The first time you created your Facebook page, you may not have thought of the importance of adding even the most basic details. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. How Do You Do a Social Media Audit? Every social media platform offers analytics and insights that you need to take advantage of. Whether you’re a social media marketing consultant or agency taking on a new client, or a business that’s outsourcing your social media marketing, the proper transfer of assets and key information about how online marketing should be handled is a necessity. Are they using some form of lead capture? Here is a list of actionable steps you can take to conduct an audit of your current social media activity. So by measuring the engagement your hashtags are generating, you’ll know which ones to use and which ones to avoid. With that said, here are some helpful demographic statistics in the US according to Pew Research: If you have never conducted a social media audit before, you may find it a little difficult or even intimidating to get started on it. What are their competitors doing on social media? When you begin to study Facebook Insights, you’ll not only know how effective your marketing campaign is, but also how you can improve your Facebook Page and get those details right. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Compare how engaged they are for each network and try looking for indicators as to why. You simply cannot afford to shoot in the dark and hit your aims. If you’re getting more comments for your posts, it clearly shows that people are liking your content and you are in the process of building a loyal followership. If you’re starting out on Instagram, you may not be worried about engagement. Save my name, email, and website in this browser for the next time I comment. Role at Matter Solutions Director and do-er of things. Contact us to learn more about our package options today. Not just of small businesses, but also of many known brands. Look at some content pieces to see how often and where keywords are being used to see if the content team is doing … This includes: Bio and “About” language (when in doubt, refer to your style guide) Profile and banner … Simple: conducting an effective social media audit helps you find out what actions make the crucial 20%. Ensure that the … A more formal report can have different levels, too. The number one reason, Not the DIY type of business owner? You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. Not the DIY type of business owner? Please keep in mind that it’s not just about finding the right channel here. Or else you lose a potential customer. After getting a comprehensive summary, the next step is to decide where improvements can be made. A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Even though filling out your business profile is a step that you cannot ignore, you’ll find the social media landscape littered with profiles that are incomplete. Variety of content – images, links, videos, promotional content. You can weave this into your strategy costs or charge as a separate service. In order to conduct an effective social media audit, it’s crucial that you start on the right note. However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. As simple as that term may sound, the answer to how to audit a Facebook page involves craft, skill, and science. On the surface, social media networks work towards connecting people with their family, friends and colleagues. © 2019 Andrea Vahl – P.O. How to Do a Social Media Audit for Clients. And one of the most effective ways to do that is to measure engagements per follower. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. Here are 12 tips to conduct a social media audit. With proper planning, you can do a social media audit in as little as 15 minutes. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. Recurring revenue allows you to focus on serving your clients without having to always bring new clients in the door every month. At then end, they have a list of action steps that they need to complete to improve their social sites . Your email address will not be published. Also, what do you do to ensure your social media ROI is precisely measured at all times? However, now that you’re doing your Facebook social media audit, you should pay your profile the attention it deserves. You also need to take a look at the comments your visual content is receiving. Is their website listed in their profile? Ben spends most of his time consulting with clients and setting the digital strategy for campaigns. Hashtags are used by everyone, right from individual users to big brands. Are they regularly Circling and being circled. Automated Social Media reports for Agencies and Freelancer. Now, measuring social media engagement is not just about your top performing posts or the amount of “likes” your imagery has generated on your Instagram account. The burning question is, how do you as a business get the most out of social media marketing if you are unaware of what’s working and what’s failing? Your social media audit should efficiently help you find the answers for the right questions, so that you’re constantly improving. Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. Or you can simply use a minimalist-looking logo along with a high quality, animated cover picture to draw in the attention of your target audience. These questions are designed to help you get all the information required to work with your client’s social media strategy. The number one reason hashtags are so popular on Instagram is because they help people find new content and also share it with others. There are a number of valid reasons to do a social media audit, some of which are: Doing a social media audit gives you a whole new clarity that you wouldn’t have found before. You might try doing an sample of one of their sites as a way to gauge what to quote. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. With proper planning, you can do a social media audit in as little as 15 minutes. Do they have goals in place for what they want out of social media? Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. See the number of followers they have (and are consistently gaining) along with the level of engagement generated on their page or profile. Have placed a strong call to action on the page, depending on what you want to achieve with your social media marketing. The burning question is, how do you as a business get the most out of, What strategy is working and giving you optimum results, What isn’t working and is repeatedly failing to give good returns, What can be done to achieve better results on your chosen social media platforms. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. How can you do a social media audit? Right from Facebook to Instagram to even Pinterest, you can use your social media accounts to get the word out about your product or service and grow your business. How your page has grown in the past and how it is currently growing. Is your content focused in the right direction and can it do better? And the best way to know that is to understand if it is engaging enough. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. Have double-checked the links that go out to your company website and other social profiles. Have provided the necessary business information such as hours and location (this applies only to brick and mortar businesses). Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. Your social media marketing is incomplete without a complete business profile. Hashtags are used by everyone, right from individual users to big brands. Keep in mind that as a business, it is not necessary for you to be on every social media platform out there. This is different from the overall engagement your content generates. The more people are engaging with your posts, the higher is your engagement per follower. Besides making your page look professional, these details also help your social media profile rank high in the search engines. Box 270755, Louisville CO 80027 – ph. You’ll become a master at all of them with enough practice. Sometimes you can do it using in-built tools like Facebook analytics and Twitter analytics. However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. Without it, you won’t know where a client is going, let alone what you need to do to get them there. Keep it concise. They learn about brands, follow them and research them on Facebook before doing any business with them. This lets you focus in the right direction and ensures you’re not wasting time on activities that are not worth it. With proper planning, you can do a social media audit in as little as 15 minutes. This might be part of a consulting session where you go through their sites one by one and point out things that need to change. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … You can go to a variety of depths with an audit from a quick overview down to a much bigger audit that also involves future strategy. Initially, your social media audit will take some time. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. This part of the template is for a quick glance at overall performance. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. Do they have a robust Summary section with keywords and media? In order to achieve the right imagery on Facebook, just be creative and keep in mind what Facebook wants in terms of image sizing. Consider implementing on our. Use Social Media Monitoring Tools . Yes, it does take some effort to carry it out. What does this have to do with a social media audit? By completing an audit, that includes an analysis of owned marketing assets, you better understand how content is being created, what content is being effectively repurposed and what is developed specifically for social media only. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. Almost all of the time, I relied on social media audits. If and when you do your homework efficiently and focus in the right direction, you can do a proper social media audit for your Facebook pages in a few minutes. How is your performance and what you can do to improve it? Besides making your page look professional, these details also help your social media profile. Portraying your brand in a positive light in front of your prospects and customers. Which means you’ll be ahead of your competition of you take care if your profile. While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. Or it could be a deeper dive where you go into the strategy of how to get more leads with social media compared to what they are doing now. This can be challenging depending on the depth. A recorded video tour can be helpful so they don’t have to take notes while you give pointers. If you are an Instagram user, you should know how common hashtag usage is. If you manage social media for clients, a social media audit is an essential first step to take. It’s also worth noting that the United States happens to be the leading market with more than 14.8 billion US. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. Uncovering opportunities that might have been missed without a social media audit. In short, having a business profile with a personality, it’s worth it. ... UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. You don’t have to make this complicated. This doesn’t necessarily mean that you have to spend a lot of time conducting it. It involves the vital steps required to analyze and review three main factors of your social media marketing: The popular Pareto principle says that 80% of your results come from 20% of your actions. Are you able to meet your KPIs with each of your channels? Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. You need to revise your marketing strategy time and again and that involves your social media audits too. A social media audit is critical for a social media campaign that gives a positive ROI. An easy way to do it is by creating a Facebook audit checklist. Who your audience is and what are their preferences are when it comes to content. Used by top digital marketing agencies to create white label Social Media dashboards and reports for clients. See if these profiles/pages have been filled out with the right details and convey your main message. Care of the right balance between channels to make sure you allow enough time to so. 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