According to Elliott, when it comes to local SEO, even small improvements in these four areas can have an outsized impact on your local search rankings. Reviews pack a ton of clout … When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. What your website needs to delight people and search engines On-page Local SEO addresses the actual content found on every page of your website. This means that there are authoritative backlinks on offer from trusted domains. As a local digital marketing agency headquartered in Chantilly, VA Conversion Pipeline is experiencing the same negative impacts from COVID-19 as many other area small businesses. It is 2021, and HTTPS has been known as a ranking factor since 2014. Een stapsgewijze uitleg van SEO analyse. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. That said, you choose one that will give you a broad scan of the most popular profiles for your business type and industry. Grab the sheet. Build Citations. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. “As long as you’re at or below a 3-second load time — there’s diminishing returns after 3-seconds,” he says. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. 1. In fact, Elliott says one local client that he’s worked with saw a huge benefit to expanding their location radius: “All we did for that client was add additional postcodes and towns for a 15km radius to Google My Business, and we saw a 30% increase in views and impressions.”. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit … 3. In this articles, we will brief you with a complete checklist that will help you perform the SEO audit of your website effectively and efficiently. A website audit checklist is a road map for next steps The complete website audit identifies things on your current website and provides a checklist of things that need fixing. Hugely comprehensive. Review your page title tags and meta descriptions which map to key local search keywords, and verify that they’re leading with (and doubling down on) what makes your business unique — why should searchers click on your result? Search Engine Journal offers a more complete local SEO checklist if your SEO audit checklist efforts will be to benefit a local business. If your local SEO software did not include a scan of your online listings, now is the time to do that. Find technical issues, ensure there’s no manual penalties, and get keyword search data. Install Yoast Plugin (Do not buy premium). We have an entire 50+ step checklist for good content architecture for advanced implementations of this concept, but for the scope of this audit, simply make sure that these keywords/phrases are in play. There are a number of different solutions for scanning your online listings, even some that are free! Sales: +1-855-955-6650. How the websites in even the most competitive niches outrank the rest Off-page Local SEO concerns how other websites on the internet interact with your website. Improve your SEO and Content Marketing game. 0. Sign up for a 7-day free trial with Raven Tools, and access our Site Auditor, backlink analysis tools, and localized rank tracking functionality. Download the Local SEO Checklist. “Then, it’s time to build a process for getting more GMB reviews and scaling that up to distribute your reviews across different online platforms.”. The main goal is to have as many links from other relevant websites as possible (or more than your competitors). A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. Be concise, clear, accurate, and include a call to action. Install WPSSO (Buy Premium for $50). To Do: Do an audit of existing citations Compare that list to the list of normalizations Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights SEO audits are the single best way to figure out why you’re not getting SEO results. SEO Audit Checklist. Each of these elements influences the relative weighting of your Google My Business profile versus others in your area. According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. It is the first activity my agency does when bringing on a new client. With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. Lastly, Elliott told us that local businesses should always target their Google My Business profile to certain service areas. To test for mobile responsiveness during your local SEO audit, use the Mobile-Friendly Test available for free in Google Search Console. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. If people want fast loading, good looking websites, and yours is not, you won’t rank highly. Ontdek hoe je in in 10 stappen de meest complete en technische SEO Audit kunt doen. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights. That’s a question that business owners and marketers have asked since the invention of modern search engines. Expect to spend a lot of time here. This local SEO checklist is broken out into different focus areas below. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. Make Sure You Are Using HTTPS. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. Use quick-win and geo-specific keywords We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. As of 2020, there are nearly 4,000 different categories to choose from. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed. Markup homepage with Local Business Markup. Coming up with an efficient local SEO strategy and executing it well is a tough challenge. What people see first before they even visit your website or location Local Directory Listings are a subset of Off-page Local SEO that often appear for search of your brand and have a small influence on search rankings. Not all local businesses have access to a CRM system that automatically collects reviews from customers after a service has been delivered. Optimize Your Google My Business Profile to Perfection, Auditing Local Reviews & Building a Process for Getting More, 3. Met Checklist. Local SEO Checklist v1.0 Overview. Grab the sheet. However, an SEO audit is complex, and not everyone has the expertise to execute the process. Local SEO audits are tricky and time consuming. Hi there Local SEO family...I hope you´re all doing well during these crazy times! In this blog, we highlight 4 areas of focus for your local SEO audit: technical basics, Google My Business, auditing local backlinks, and USP-focused meta copy. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. But no matter how big or small the glitch that disrupted your technical SEO audit checklist, technical SEO mistakes can ultimately hurt your search rankings. Local search users are motivated and targeted. Figure Out Content Management System. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. Learn how people use your website, get usage data, and uncover best performing pages. Write clear meta descriptions for every page, using local keywords as natural. Think of it like putting your website data into an organized Excel spreadsheet. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. Local SEO Checklist. 3. If your website runs on WordPress, you can also do this with an SEO plugin like Yoast. Why should they choose you over a more established national or international competitor? Good local SEO includes on-site and off-site techniques. “There are some great opportunities to be leveraged with pre-existing relationships,” he says. Of course, you will also want to look at the actual HTML of the page to ensure page titles, meta descriptions, headers, and other elements are present, and properly used. Comprehensive local SEO audit tool for analyzing 100+ Google My Business, website, and brand authority factors that are affecting your Map Pack rankings. Include NAP and Map Embed on site. Using a local SEO audit checklist will help with your optimization progress and prevent any missed steps. Want to learn more about SEO and Marketing from Raven Tools each week ? How can your website rank higher for localized searches in Google, Bing, and Yahoo!? Optimize your logo for local SEO 1. The next step for your local SEO audit is to look into your own backlink profile and get a sense of which locally relevant backlinks are pointing to your site. By keeping a checklist handy, you maintain a standard SEO audit task list that ensures none of the crucial points are missed. What you need to do next to improve your local SEO Now that you have a Local SEO Checklist, you’re probably eager to start auditing your online presence. That said, Elliott doesn’t recommend agonizing over the speed of your web pages after a certain point. The final element we are going to review is Local SEO. SEO Audit Checklist. Get your free step-by-step checklist for a complete local SEO audit. Markup homepage with Local Business Markup. To help you succeed, we’re offering this checklist to give you some structure. 4. For example: placing "SEO Services in Lincoln Square, Chicago" earlier in the title, description, H1, and high in the body text of the page. The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. Page load times are a technical SEO element that has recently gotten more attention. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. 50+ Point Local SEO Checklist All the points in the checklist below work towards making sure your site is in the best position for these ranking factors. Manually review each of your website’s pages for complete, engaging, content, and proper on-page technical structure. Simply click on the link below to download! The best part of using a local SEO software is that it helps make the manual review much more efficient, and effective. Local SEO Checklist Action Checklist & Resources by The HOTH #1 Fix NAP Citations NAP citation accuracy & consistency are critical, but realize that some small inconsistencies (like the difference between street vs st. won’t hurt you). A 50-Point Audit for Getting Started with Local SEO. A Complete Local SEO Checklist. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will be helpful. what you have to do in order to optimize your website for local search. Figure Out Content Management System. Ok, maybe I’m a little biased as a content marketer. Here’s an audit checklist that you can use to evaluate your business’ local SEO and find ways to better it. With the right guidance, you can perform a website audit in less than one hour. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. View indexing information, find technical problems, and get keyword data about your website. 5. Grab the sheet. We strive to help businesses of all sizes grow using our powerful link building, SEO and content marketing services. That means no more guesswork about whether or not the client’s citations are correct, or about where they rank in terms of local SEO. Here's a list of common content mistakes followed by a checklist of ways to increase the local SEO impact of your content. Scan your website, and online presence to find issues, opportunities, and how you stack-up against your competition. And to ensure that your SERP listings communicate your value proposition in a compelling way, you can simply run a meta audit on the Raven Site Auditor tool. Local SEO: How to make a website audit in 30 minutes . You can use the Structured Data Markup Helper tool in Google Search Console to highlight your address, phone number, and brand name. Once you're ready to get started optimizing your website for SEO, using Boostability's and SEO Network's SEO packages are key ways to power up your local presence. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. The added value, especially in the UK, is that some local review sites are run by government authorities. We will never give or sell your information to a third party. Each of these elements influence how people use and search engines rank your website. Bing) to figure out where your business is, and which searchers you’re relevant to. CHANTILLY, VA. (PRWEB) APRIL 23, 2020. Specifically, your audit should verify the following details are included and up-to-date: Next, Elliott recommends looking deeper at your business category. Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… It’s a necessity. Improve your rankings in Google search results with our ultimate local SEO checklist - a 24-step checklist to boost the local SEO for your small business. An ever changing SEO audit checklist to make sure your technical SEO is on point. A poorly-written meta description can hurt your click thru rate. Find gaps in your GMB, website, and brand. Checklist for a Local SEO Audit. With all the information you will have at your fingertips from the first five steps, you can now begin reviewing all of your website pages. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. Our audit template walks you through the process including website, links, citations & local profiles. You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. See how well your website performs when loaded on a desktop or mobile phone. Auditing your website isn’t optional. Audit brand mentions and implied links Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). ”, let’s find out the local SEO best practices that will skyrocket your business in the local search. Picking the right one can have a big impact on your local SEO because it affects which local search terms Google thinks apply to you, as well as which additional features (such as menus) are included with your GMB listing. 0. However, when you’re focusing on local SEO, some factors become more important than others. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. So mobile load speed is especially important for local SEO. This will let you know exactly where you stand in terms of citations and local SEO. 8. Build Citations. SEO content audit provides a more in-depth look at a website’s indexable content. The local SEO checklist below has all the information you need to get started. With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. Register with Yahoo Small Business. Any company needs to appear on the first page results of search engines especially on Google, this is a step by step Local Search Engine (SEO) checklist to help you to acquire your place among your competitors on search engines. Follow this 127-point local SEO checklist to rank your local business higher in the Maps and organic search results. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit report. Install WPSSO (Buy Premium for $50). A site audit is truly the first step in any effective local SEO campaign. Note: To audit your local page speed, you can use a tool as simple as Google PageSpeed Insights. To figure out which areas are the most vital to audit for improving local search rankings, we spoke with Elliott Davidson. In the end, I reveal my top local ranking factors. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. “As part of a local SEO audit, a business should get a handle on their number of current reviews — as well as their sentiment,” Elliott says. When Google, Bing, and others discover these groupings of information around the web, it improves your rankings. Learn More. Sales: +1-855-955-6650. This checklist covers 50 on-site and off-site points you need to audit. How to ensure your website is built for people and search engines Technical Local SEO deals with the underlying software and technology powering your website. Grab the sheet. listing one phone number on your website and a different one on your GMB listing) that can harm your chances of ranking for local search terms. Terms of Service. Written by Raven Tools and published July, 2020. Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. Plus, with Google’s announcement of mobile-first indexing, the importance of a mobile-optimized website can’t be ignored. It also requires careful reputation management as reviews are now very much a ranking factor on Google for 2019. Local SEO Checklist to Make Your Business More Visible On The Local Market. It’s 2018. “This can highlight some very easy opportunities you can go after.”. Each of the elements can potentially impact the first impressions of your and online reputation of your business. Mobile. As Elliott explained, local SEO is typically dealing with a smaller number of backlinks to each page in the SERPs — so adding 1 or 2 locally relevant backlinks can make a huge difference in your local search engine results. As an example, Elliott noted that for many small local businesses, this USP may come down to offering more personalized customer service. The first point in our Local SEO Checklist for 2020 is to make … Free Digital Marketing Audit, Free Paid Advertising Set Up, First Month Free. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. Remember two things before you begin: The time investment for an audit will depend on the size of your website. Get AIOSEO for WordPress FULL SEO AUDIT Analyze your site's SEO in seconds Follow our SEO Audit checklist to optimize your website's settingsIdentify any critical errors that could be harming your… Every day, consumers are using all devices for local searches. To start, Elliott recommends checking out any local citations (e.g. The information you find will allow you to understand if you need to make website performance improvements, on-page changes, such as stickier content. Include keywords and city, without being spammy. Practice Proper Site Architecture. Tools For Sellers. The key here isn’t to emulate these competitors — it’s to ensure your meta copy sets you apart from them in the search results. If there are discrepancies (e.g. A simple checklist of tips and ideas to help you boost your local SEO for your small business. If you find that you are struggling to complete the steps or simply don’t have the time to do it yourself, consider getting your local SEO audit from us. A simple checklist of tips and ideas to help you boost your local SEO for your small business We have talked about the importance and benefits of local SEO to businesses but we have not yet come to the most important part of this post i.e. Verify GMB. This 242-point SEO audit checklist for 2020/2021, walks you through every single audit point and even which tools you should use to gather your data. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. 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