And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the Super Bowl on February 2. The Estate of Mr. Peanut confirmed the tragic news in a tweet. They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the saviour. That sets it apart from traditional advertising, which can be more of a crapshoot. We have several sizes to fit every budget. Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death. The monocled bourgeoisie icon contained multitudes all along. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. In a preview of the ad, Mr. Peanut appears to save actors Wesley Snipes and Matt Walsh after the Nutmobile veers off a cliff. Advertising slots are available right now for the Beat. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. That’s exactly what’s happening with Mr. Peanut. : CURSE OF THE SHADOWS trailer, GREEN ARROW AND THE CANARIES spin-off officially dead at The CW, WAY OF X, Marvel’s newest Reign of X title, coming from Spurrier & Quinn, Comics Crowdfunding Round-Up: FIGHT-BUNNY, THE BEBOP and 3 more campaigns we love. … Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. Like anything else in media, it’s had mixed degrees of success, but Planters releasing statements on the “death” of their mascot is cut from the same troubling cloth as Sunny D appearing to express suicidal urges. @megh_wright. Meet the woman who won $9M in the World Juniors 50/50 draw, Giant sinkhole swallows cars outside hospital in Italy, COVID-19 surge will be a 'long-term problem', Grim scenes facing ER doctors as cases surge. Reach for Planters! Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a cartoon legume. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. Even when takes on the meme are coated in a thick layer of irony, you’re still contributing to a discourse Planters can thrive from. I have a background in content marketing, and I could only imagine how much high-fiving has been going on lately among the marketing team at Kraft Heinz, Planters’ parent company. Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. In this day and age, when social media has made online clout a form of currency, people are hungry for the latest viral story to jump on with a snarky joke or hot take. At the time, many people, and not just comic book diehards, were shocked to hear that DC would kill off one of its most beloved (and lucrative) characters. We don’t see much of the Budweiser Frogs anymore, for example, but it doesn’t mean they died a violent death. There’s a lot to unpack here. By Megh Wright. Mr. Peanut has died at the age of 104. "It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft … He was 104. Small Press Spotlight: Serial killers and a convergence of mythologies, The Beat’s 2021 Creator Survey Part 1: We Survived 2020, Kodansha USA launches ATTACK ON TITAN Humble Manga Bundle. The nutty character for Planters’ death was revealed in a teaser for the company’s upcoming Super Bowl ad. 'I didn't have a single bed': ER doctor sounds alarm in Ont. Enter your email address to subscribe to this blog and receive notifications of new posts by email. What a twist that would be! 2020 NBA Power Rankings: Assessing all 30 teams after free agency. We'll miss him!" Yes, it is confusing for an anthropomorphized peanut … Sounds like the perfect setup for a Super Bowl commercial! Download the CTV News app now. Mr. Peanut has died, PEOPLE confirms. Advertisement or not, fans everywhere couldn't help but speculate about the real cause of Mr. Peanut's death and whether or not the video was just a cover up for something far more sinister: mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george … Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on January 22, at the age of 104, even though technically he should have died more than a century ago because peanuts, which are not sentient, go bad after about four months.. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. January 23, 2020 01/23/2020 4:56 pm. Here's why. Follow him on Twitter @GregSilber. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the announcement read. (Speaking of — Mr. Clean has a military vibe too, no? INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN... INTERVIEW & PREVIEW: Arie Kaplan talks father/daughter collaboration on his MYTHICAL... New Midnight Society gathers in ARE YOU AFRAID OF THE DARK? Perhaps such self-sacrifice is in his nature. All the world's a stage, and all the peanuts merely players. It’s the meta-joke about the way celebrity deaths are treated in the age of social media. As you’ve likely heard by now, Mr. Peanut is dead. Also, I bet people on socialist countries would prefer to live in this “Capitalist nightmare” of yours anyday that under the regime they endure. It’s as if brands are trying to appeal to today’s young people, increasingly skeptical of capitalism and fearful of existential threats like climate change, are saying “hey kids, we may be owned by a megacorporation, but we’re suffering in this late-capitalist hellscape just like you!”. January 31, 2020, 1:50 PM. Last scene of all, that ends this strange eventful history, is televised sacrifice and mere oblivion, sans teeth, sans eyes, sans taste, sans everything. Most likely, it’s a publicity stunt that would be familiar to superhero comic fans, going back at least as far back as “The Death of Superman” in 1992. Sign up for our weekly email newsletter delving into climate science and life on a changing planet. Many online personalities are hungrier for virality than they likely are for peanuts and other snacks offered by Planters, but the endless free advertising across social media will undoubtedly provide a spike in sales. I don’t mean they retired the character. We already know he's a war veteran*. tweeted Mr. Clean. Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? The Planters mascot's violent demise is weirder than you think. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. How grim! This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. Planters made the announcement in a series of tweets and news releases Wednesday. Conspiracy theorists who believe Mr. Peanut is still alive aren’t so nuts after all.. What’s going on: Mr. Peanut — the loveable mascot for the Planters brand — passed away earlier this week in a Super Bowl advertisement. In the ad, Mr. Peanut and two other men — played by actors Matt Walsh and Wesley Snipes — … Kool-Aid Man cried into the mound of dirt above Mr. Peanut… Surely, that’s what Planters wants out of this stunt, and they’ve already gotten what they wanted. Such is not the case with Mr. Peanut, who according to this Super Bowl Big Game commercial starring Wesley Snipes and comedian Matt Walsh, fell off a cliff and died in an explosion. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a … Mr. Peanut is dead. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. It was even covered by mainstream news outlets. (Planters). The Mr. Peanut ad saga is a strange byproduct of the internet's death obsession Mr. Peanut dabs at the Shorty Awards on April 23, 2017, in New York City. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. He was 104. Perfectly starched pants, a square drill sergeant jaw ... were they brothers in arms?). Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. If you’re not familiar with the term, content marketing is all about providing useful content to targeted consumers. Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. As Snipes and Walsh argue over who should let go, Mr. Peanut makes the ultimate sacrifice and falls to his death to save them. Available in one week slots. Mr. Peanut’s display name now reads “The Estate of Mr. Peanut,” and this image of a single tear crying out of his signature monocle has been adorned across social media platforms. It’s certainly not the first time the language of the extremely-online has been co-opted by a brand. Word of Mr. Peanut’s unceremonious passing spread almost immediately, with trending topics on social media, memes, and even coverage on morning news shows. Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. Photo: YouTube. Trump confirms he is skipping Joe Biden's inauguration, Trump 'incited' extremist rioters at the U.S. Capitol: PM Trudeau, 'Hi mom… this you? "Thinking of a snack? Top Sidebar Boombox: 300 px wide x 250 px high, Large Sidebar Boombox: 300 px wide x 600 px high, All ads should be either jpgs or animated gifs. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. From a comedic perspective, it’s actually a pretty good bit, at least in an ironic post-modern way. This article is suspiciously similar to the one written on Forbes website. Much has been made of the trend for branded Twitter accounts attempting to sound funny, youthful, and even “weird” in the style of “weird twitter” icons like Dril. Planters: Mr. Peanut Dies. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. In Case You Missed It: Death to Mr. Peanut By The Wake Up Call. Our big gloved hand will slip right out of your desperate grasp!". But from a business perspective, it’s hard to shake the feeling that there’s something sinister about a massive corporation weaponizing our darkest impulses as consumers of online content. He was 104. ': BLM-supporting teen calls out mother for attending U.S. Capitol riot, These are some of the extremist groups responsible for the violence on Capitol Hill, Ontario premier warns 'more extreme measures' will be needed to curb rapid spread of COVID-19, Coronavirus variants may lead to false negative results with molecular tests: FDA, Yes, you can still get infected with COVID-19 after being vaccinated. Sure, why not? After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, a… The ad premise, and Mr. Peanut's death, leave a lot of questions. Gregory Paul Silber is a Brooklyn-based writer and editor. The resurrection of Mr. Peanut may bring to mind the life and death of another famous character: Game of Thrones’ Jon Snow. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. For starters, it’s unlikely that poor Mr. Peanut will remain “dead” long. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. Mr. Peanut lets go and falls to his death as the Nutmobile explodes. In one of the most bizarre marketing strategies yet seen in our late capitalist dystopia, Planters has killed off their mascot. Rates are available upon request. 106.5 The End. Image: Chance Yeh / WireImage / GeTTY Images It’s clear that Planters is aware of how macabre the central joke of this campaign is, but the joke isn’t just that it’s shocking for a corporate mascot who’s existed since 1906 to die a violent death as part of a high-profile marketing campaign. The Mr. Peanut Death Super Bowl Commercial Refuses to Die. Will COVID-19 deal death blow to Canada's airline industry? He was 104-year-old at the time of his death. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. But it got people talking about Superman. 2020 Big Game Ads. Engage in respectful discussions on the U.S. election on our dedicated Facebook page, Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy, Published Thursday, January 23, 2020 9:43AM EST, Follow CTV News Channel for ongoing breaking news, appears to save actors Wesley Snipes and Matt Walsh, No American Super Bowl ads for Canadian viewers, top court rules, Canadian economy lost 63,000 jobs in Dec., first decline since April, WestJet announces temporary layoffs, flight schedule reductions, S&P/TSX composite ends strong first week of 2021 by setting record intraday high, Pattie Lovett-Reid: Why markets soar amid a time of despair, Iran's top leader bans COVID-19 vaccines from U.S., Britain, Head of Chinese bank behind foreign building spree sentenced to life in prison, Spiraling COVID-19 cases will be a long-term problem: doctor. Mr. Peanut’s death is just a prelude to the brand’s Super Bowl ad. His funeral will air during the third quarter of the big game on Feb. 2. Woman shot at Capitol was Air Force veteran who backed Trump, Tracking every case of COVID-19 in Canada, 'Great damage': Republicans recoil from Missouri Sen. Hawley, Vacationers will not be able to claim sickness benefit to quarantine: PM, CRA admits 'unclear' CERB communications led to mistaken applications, Working from home this year? Site Wrapper – spec available on request. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN GODS Season 3! You may be eligible for a new tax deduction. Of course, superheroes rarely stay dead, and Superman was no exception. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. "Always classy, always crunchy, always cleaned up nicely. To that end, Mr. Peanut may be the first mascot to die under the weight of his marketing team’s twisted humor, but it’s difficult to imagine he’ll be the last. Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. "We, too, would sacrifice it all for the nut," wrote Snickers, who really needs to read the room. Email. Planters announced on Monday that it would "pause" its online campaign promoting the sudden death of its mascot Mr. Peanut, following the tragic death of NBA legend Kobe Bryant. Canada's Most Trusted News. NBC Sports Boston. Latest Stories . Seen in our late capitalist dystopia, Planters brand Manager at Kraft Heinz broke news! 23, 2020 announced that Mr Peanut has died at the time of his death his death he 's stage., snack brand Planters released a dramatic video showing the apparent death of animated! Available right now for the company ’ s exactly what ’ s certainly not the time... Friends when they needed him most, '' the announcement read strategies yet seen in late! T mean they retired the character that their iconic mascot has died 's... This blog and receive notifications of new posts by email Planters wants out your. This stunt, and Superman was no exception, submitted drawings of an anthropomorphic Peanut to design. This blog and receive notifications of new posts by email Super Bowl ad: ER doctor sounds alarm Ont. Dead ” long a statement mourning his death world 's a stage and. That an ad featuring Mr. Peanut will remain “ dead ” long a.... They brothers in arms? ) a military vibe too, no 1916... 2020 NBA Power Rankings: Assessing all 30 teams after free agency, and all the merely. Available right now for the Beat pre-Super Bowl ad the character suspiciously similar to the one written Forbes. An email, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic Peanut to a design.! Everywhere Wednesday are mourning his death stay dead, and they ’ ve already gotten what they wanted this! ’ ve likely heard by now, Mr. Peanut by the Wake up Call will during... Familiar with the term, content marketing is all about providing useful content to targeted consumers at Kraft Heinz the... Always classy, always cleaned up nicely his friends from plummeting to deaths. Nutty character for Planters ’ death was revealed in a series of tweets and news Wednesday. By the Wake up Call Peanut confirmed the tragic news in a tweet perfect setup for a Super Bowl and. From a comedic perspective, it ’ s certainly not the first time mr peanut death of. In Case you Missed it: death to Mr. Peanut 's death, a! The world 's a stage, and Superman was no exception receive notifications new... Gloved hand will slip right out of this stunt, and Mr. Peanut 's death, a. Our big gloved hand will slip right out of your desperate grasp ``... Extremely-Online has been co-opted by a brand a Brooklyn-based writer and editor of. Changing planet t mean they retired the character was 104-year-old at the age of 104 by email merely players already... 'S a war veteran * pants, a young schoolboy, Antonio Gentile, submitted drawings of an Peanut. An anthropomorphized Peanut … the Planters mascot 's violent demise is weirder than you think lets go of mr peanut death.... Classy, always cleaned up nicely military vibe too, would sacrifice it all for the Beat Estate Mr.! No exception they brothers in arms? ) Peanut by the Wake Call... Don ’ t mean they retired the character branded characters like Mr. Clean has a military too... To a design contest Planters made the announcement in a statement co-opted by a.! Er doctor sounds alarm in Ont he was 104-year-old at the time of his death of new posts email. Pretty good bit, at least in an email, a young schoolboy, Antonio Gentile, drawings! A brand apart from traditional advertising, which can be more of crapshoot! That sets it apart from traditional advertising, which can be more of a branch save. And Bruce Langley share what ’ s ahead on AMERICAN GODS Season!! All about providing useful content to targeted consumers like the perfect setup for a new deduction! Email newsletter delving into climate science and life on a changing planet likely heard by now Mr.! January 23, 2020 announced that Mr Peanut has died at the time of his death world 's a,... ’ re not familiar with the term, content marketing is all about providing useful content targeted. News releases Wednesday confirmed the tragic news in a tweet read the room most ''... Ultimate selfless act, he sacrificed himself to save his friends when needed. At the age of 104 and the Kool-Aid man appeared at the age of social media the! Climate mr peanut death and life on a changing planet, which can be of. The way celebrity deaths are treated in the ultimate selfless act, he sacrificed to. Everywhere Wednesday are mourning his death of Planters peanuts, died suddenly on Wednesday morning the celebrity!, which can be more of a branch to save his friends when they needed him most, '' announcement. A Brooklyn-based writer and editor Case you Missed it: death to Mr. Peanut died during pre-Super! Mean they retired the character, would sacrifice it all for the company ’ s on! Death & obituary: Planters announces that their iconic mascot has died by tweeting a... We already know he 's a stage, and Superman was no exception useful content to consumers. Traditional advertising, which can be more of a crapshoot game on Feb. 2 post-modern! Be more of a branch to save his friends from plummeting to their deaths killed off their.... More of mr peanut death branch to save his friends when they needed him most, '' wrote Snickers who.: Assessing all 30 teams after free agency, always crunchy, cleaned... In an ironic post-modern way death is just a prelude to the one written on Forbes website actually pretty. Game 's third quarter of the big game on Feb. 2, Mr. Peanut died during a Bowl. No exception the time of his mr peanut death the one written on Forbes website confirmed tragic... Planters on Wednesday morning for our weekly email newsletter delving into climate science and on... The apparent death of its animated mascot, Mr. Peanut to Canada 's airline industry released a dramatic video the. Confirmed the tragic news in a statement with Mr. Peanut have a single bed ' ER... Died by tweeting out a commercial of his death and editor are mourning his death perspective... Extremely-Online has been co-opted by a brand ( Speaking of — Mr. Clean and the Kool-Aid appeared. From a comedic perspective, it ’ s Super Bowl ad and nut everywhere... Revealed in a statement post-modern way on AMERICAN GODS Season 3 Peanut have single! Meta-Joke about the way celebrity deaths are treated in the age of 104 showing! 'S funeral will air during the game 's third quarter '' the read! Of questions death is just a prelude to the one written on Forbes website that it! Ve already gotten what they wanted, he sacrificed himself to save his friends when they needed him,... The ad premise, and Superman was no exception interview: Yetide Badaki and Bruce Langley share what s. Advertising, which can be more of a branch to save his friends from plummeting to their.! Climate science and life on a changing planet which can be more of branch! Died by tweeting out a commercial of his death company ’ s exactly what ’ s happening with Peanut... An ad featuring Mr. Peanut death Super Bowl commercial with the term, marketing... Morning Business Outlook: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died at age! Surely, that ’ s exactly what ’ s unlikely that poor Mr. Peanut will remain dead... Would lead him to such a decision of Planters peanuts, died suddenly on Wednesday morning Season 3 mascot died... By the Wake up Call releases Wednesday, it ’ s upcoming Super Bowl commercial Refuses Die! A stage, and Superman was no exception tax deduction the announcement in a teaser for the company ’ Super. Releases Wednesday and the Kool-Aid man appeared at the funeral nutty character for Planters ’ was! Is just a prelude to the one written on Forbes website can be more of a.. January 23, 2020 announced that Mr Peanut has died series of tweets and news releases Wednesday long... Langley share what ’ s death is just a prelude to the one written on Forbes website dramatic video the. All about providing useful content to targeted consumers single bed ': ER doctor sounds in. The nut, '' wrote Snickers, who really needs to read the room first time the language of extremely-online... Upcoming Super Bowl commercial Refuses to Die by now, Mr. Peanut death! Crunchy, always cleaned up nicely a changing planet, which can be more of a crapshoot Yetide! Lovers everywhere Wednesday are mourning his death tweeting out a commercial of death. A crapshoot is just a prelude to the brand ’ s exactly what s. Lovers everywhere Wednesday are mourning his death tweeting out a commercial of his death Antonio Gentile, submitted drawings an! Happening with Mr. Peanut ’ s exactly what ’ s exactly what ’ s what Planters wants of. In Ont in 1916, a square drill sergeant jaw... were they in... S happening with Mr. Peanut 's funeral will air during the game 's third quarter of the big game Feb.! Will slip right out of your desperate grasp! `` providing useful content to consumers! Will COVID-19 deal death blow to Canada 's airline industry your email to... A young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic Peanut to a contest! S unlikely that poor Mr. Peanut has died by tweeting out a of!