Did I buy Mom a card?" The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement. Want some quick tips? You can generate leads, share product news and build long-term relationships. Every Friday you can get the best and the cutest stories about cats. See all integrations. They always know when it is a good time to boost your productivity. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. When it comes down to it, daily emails I get from Poncho -- which sends me customizable weather forecasts each morning -- takes the cake. Notice the customer service link (useful) and the membership option (cross-sell) in this email marketing example. Here is another clever example of effective email marketing. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. In their emails, you can discover what to listen to, what to see, where to go. There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing and Constant Contact. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention. Mm, it is sweet and chill, just like you! With our powerful yet We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email. This is also a great time to take advantage of the user data and promote similar products, like in the previous example number 5 (ProFlowers) 10. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. Check out the copy near the bottom asking to "hang out outside of email." Newsletter became one of BuzzFeed’s top sources of traffic. The blue CTA button at the bottom of the email reads, "See Desiree's go-to gear." Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? And you've gotta love the reminder that your prescription needs updating. Browse the case studies or filter by category. For more information, check out our privacy policy. HubSpot also recommends this email marketing examples lookbook. Popular email marketing examples your small business can learn from Now, let’s jump into looking at some examples of good emails your small business can learn from. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. They are doing a great job of keeping their emails very pointed with a clear CTA. Professionally Designed Emails. So, if you wanted a big quinoa bowl, then it is time to treat yourself! Email marketing helps you interact with your audience while promoting your brand and increasing sales. Want a quick refresher on how to master marketing email? According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. Find the best examples to model your emails off of, but also look at bad email marketing With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox. The campaign from Marc Jacobs is one of the email marketing campaign examples making a reference to a game – the classic Tic-Tac-Toe. I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email. When people talk about email marketing, lots of them forget to mention transactional emails. RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes. The subject line was: "Uh-oh, your prescription is … Trello 3. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. Introducing the 97 top email marketing campaign examples and designs. You may also. They give away a new design every week.) New to "Why aren't millennials moving?" That's why I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. That's definitely something to admire. Often, these are plain text emails that marketers set and forget. Free and premium plans, Customer service software. This site uses cookies. I'm a huge advocate of thought leadership. Just read their emails, much like the one below. For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works. Emily Watts is a beginner writer and email-marketing specialist. The Welcome Email Sent to new Campaign with dramatic copy. Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone. See something you like. But Dropbox found a way to make its "come back to us!" We all need inspiration to do our jobs better. Plus, a few other goodies not featured That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. By proceeding, you agree to our, 25 Great Email Automation Examples To Inspire Your Next Campaign, 18 Wonderful Survey Invitation Email Examples & Why They Work, 10 Well-Done Real Estate Email Newsletter Examples, 50+ Email Marketing Campaign Ideas You Can Start Realizing Today. We're committed to your privacy. The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. A gallery of real world marketing examples from successful companies. Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. How much of what you "know" about them is based on assumptions? In the following email marketing examples we are going to be examining design, color usage, layout, content, and overall effectiveness. 30+ best email marketing campaigns Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. We also love how consistent the design of Uber's emails is with its brand. Here are some important do's and don'ts that will help you … They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. Once someone donates to a charity: water project, her money takes a long journey. Let’s face it: writing good marketing emails is TOUGH. Learn more about email marketing examples , tips, and guidelines by browsing through the content of this post. I've been a huge fan of Cook Smarts' "Weekly Eats" newsletter for a while. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. It reads just like an email from a friend or colleague asking for a quick favor. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. Email Templates for Marketing and Sales If it feels like you live in your inbox all day, well, you might be right. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. Throughout this article, you’ll see credible examples of email campaigns that helped new and existing businesses achieve Wait, are The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on -- in addition to the market research. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. That means you don't have to go hunting to find the most interesting part of its blog posts -- you know exactly where to look after an email or two. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page. 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